Books:
.
● Melanie Bobik,
“Thirst for Wine - Inside China's Wine Industry: The Success Factors of
Marketing Wine in China”. Anchor
Academic Publishing (2014) 66 pp.
.
Overview
.
China is turning into one of the world's largest, most
lucrative food and beverage markets. Especially wine is in demand and has
become fashionable as a symbol of social status. This trend is very likely to
continue as wine consumption is closely related to income and China's emerging
middle class offers tremendous potential…
.
The market's healthy value growth will further
encourage newcomers from outside China. But how can a market entrance be
successfully managed and what are the main challenges when bringing wine to
China?
.
This book is an insiders' guide to efficiently planning a market entry by taking a thorough look at the wine market of China. It surveys the typical behavior of the Chinese wine consumer and examines the relevant factors for a successful market entry. Distribution channels (off- and online), pricing models and marketing activities are scrutinized. Further, the reader gets insights into the challenges of this dynamic market, such as fierce domestic and foreign competition, policies and regulations as well as entry barriers.
This book is an insiders' guide to efficiently planning a market entry by taking a thorough look at the wine market of China. It surveys the typical behavior of the Chinese wine consumer and examines the relevant factors for a successful market entry. Distribution channels (off- and online), pricing models and marketing activities are scrutinized. Further, the reader gets insights into the challenges of this dynamic market, such as fierce domestic and foreign competition, policies and regulations as well as entry barriers.
The thirst for wine prevails, and this book will
leverage your momentum.
.
Articles:
.
• Klaus G. Grunert and Natascha Loebnitz. “Evaluative
Conditioning of Food Technologies in China: Moderating Effect of Social Trust”.
Food Quality and Preference (2014) doi.org/10.1016/j.foodqual.2014.04.016.
Article first published online: 26.4.2014
– see: http://www.sciencedirect.com/science/article/pii/S0950329314000731
.
● Xiaohui Luo
et al., "Food safety incidents’
influence on the food industry: how food companies perceive environments and
how they react strategically". China
Agricultural Economic Review, Vol. 6 nº 2 (2014) articleid=17109978&show=abstract.
Article first published online: 30.4.2014
– see: http://www.emeraldinsight.com/journals.htm?articleid=17109978&show=abstract
.
● David L.
Ortega et al., "Agricultural
Marketing and Food Safety in China: A Utility Perspective". Journal of Agribusiness in Developing and
Emerging Economies, Vol. 4 No. 1 (2014) articleid=17110654&show=abstract.
Article first published online: 12.5.2014
– see: http://www.emeraldinsight.com/journals.htm?articleid=17110654&show=abstract
.
• Shang-Ho Yang et al., "Product
information and Chinese consumers’ willingness-to-pay for fair trade
coffee". China Agricultural Economic
Review, Vol. 6 No. 2 (2014) articleid=17110009&show=abstract. Article first published online: 30.4.2014
– see: http://www.emeraldinsight.com/journals.htm?articleid=17110009&show=abstract
o
o
