Christian P. Foote, “USA (California) - Truthful Ad Claims About Your Own Product Are Not Implied False Comparisons To Competing, Comparable Products", CMC (2020) 3561-3568 [Blog Source_carr/mcclellan-com.insights - available on the Internet at http://www.carr-mcclellan.com/insights/truthful-ad-claims-product-not-implied-false-comparisons-competing-comparable-products/ (last accessed on 20 February 2020)].
S. Sivaneshwaran and N. Bala Bhuvaneswari, “A Study on Television Advertisements and Its Impact on Children’s Buying Behaviour", Our Heritage, Vol. 68 No. 30 (2020) 3561-3568 available on the Internet at https://app.box.com/s/ug64my4x2i9a4zlkg80f6j0s9j3q705z (last accessed on 18 February 2020)].
In today’s world advertisement plays an important role in influencing customers buying behaviour for products and services. Every company wants to achieve the highest market share. For this purpose, companies use different ways to attract customers of different segments in the best and in a sustainable manner to become the market leader. In this challenging environment, companies are in a position to promote its products in such a way that it gets more loyal customers. They are focusing on the niche of children for marketing their products because they are the ones who are easily attracted by advertisements and are influenced to buy the advertised products. There are various ways in which a company promotes its products. One such way adopted for promotion is ‘Television advertisements’. This paper has made an attempt to study the impact of television advertisements on the buying behaviour of children and how companies can promote their products in an environmental-friendly manner, focusing on children in relation to it.
J. M. Martínez Otero, "Nuevas formas de publicidad encubierta en las plataformas digitales de Internet", Revista de Derecho Mercantil, No. 314 (2019) 223-264 https://app.box.com/s/lyvlxqh6yqemnr3fknitfvrcs0hyqdhxavailable on the Internet at